When a project is ambitious, the communication channel must be up to the task of transmitting precisely that which makes it different from others. Ennalt Campestre Vertical is a real estate development in San Luis Potosí with an avant-garde concept that seeks to conquer the real estate sector. Taking care of every aspect of our client we work on the design of three virtual services that allow you to communicate in detail your idea bringing a unique experience to your market.
With the same content, we optimise costs and develop different applications for different purposes and forms of distribution.
From beginning to end we made a virtual reality application so that people could live each space of the Ennalt complex as if it were already built. By means of 3D modeling, we represent the external amenities of the whole and four types of departments with which it has. 3D objects allow the user to experience a sense of immersion in the environment when using HTC VIVE virtual reality lenses. The two cameras of the lenses work under the technique of stereoscopy and allow to visualize the images with a three-dimensionality similar to those that we see in reality. Thus, with the objects we designed and amenities such as paddle tennis court, pool and children's area, we re-created a virtual environment that felt real, adding animations such as water and air movement between trees.
We designed the virtual reality application so that the sales consultant would have full control of the experience, allowing him to show his potential customer a personalized guided tour. In addition to navigating the exterior of the towers, the user can transport himself to the apartments. Within each department we program the flex room option that allows a closer interaction with the person, since the sales advisor can change the decoration of the room according to the taste of his client and he can visualize it instantly.
From the content developed for the virtual reality application, we created an interactive kiosk experience for Ennalt's showroom. Although we work with all types of Ennalt clients, we worked on the design of a kiosk in which the user can rotate the general model of the complex in order to have a better understanding of the space. In addition, we include interactive elements that display images of the houses by means of renders, and functionalities such as checking the availability of the apartments according to the tower and floor. This virtual experience allows the person to intuitively explore the place.
To give Ennalt a complete experience, we collect the content generated for the two previous services and conclude with a web tour application. We designed 360° renders of different strategic points of the departments and amenities to make a virtual tour which could be accessed from the web. In this way, anyone interested in learning more about the project can do so from anywhere and any device.