Product Configurator

A product configurator is a tool that can be used in online stores, product presentations or in sideboards. Its function is to personalize, in an easy way, the available products, according to your preferences and needs.


Selling online

We develop product configurators that can be integrated into online stores. The user can customize a product from the website by viewing the various possible combinations and choosing the one that best suits their tastes.

Retail store experiences

Product configurators can be used to create better in-store experiences. Through interactive screens the user can experience the different product options and configure even products that are not physically in the store.

B2B and sales

Complex products can be represented with a high level of detail in 2D and 3D; a configurator allows product features to be modified and customized according to the needs of the vendor or customer.


3D modelling

Through specialized software we recreate objects that can be visualized in 3D. These digital models can be used as prototypes, digital catalogs, or sales tools.

Web Configurators

We combine "tailor-made" products with a "made-to-measure" solution, thus satisfying the user's desire for individualisation. Our product configurators are optimized for each end device and ensure a unified brand presence on the web. Performance and quality are the technical challenges we overcome with WebGL technology and 3D real-time representation. Throughout the pre-determined product and customer-specific guidelines, the user gets the most freedom of configuration.


We integrate the functionalities of the product configurator within an application that can be used in interactive kiosks or touch screens. The versatility of the application allows us to generate solutions tailored to the user.

Integration to VR and AR

From the 3D modeling of the products it is possible to integrate a virtual or augmented reality experience into the product configurator. This allows to elevate the final user experience and achieve a greater engagement.


Personalized experience

The customer can experience control over the product by interacting with its characteristics such as color, textures, lines, among others. This individual customization for the customer provides added value as a personal connection to the product emerges.

Reduce inventory.

With a product configurator the final customer can know the complete offer of the company without having the physical product. In the same way, in a virtual store it is easier to create and configure the ideal product for a customer than to search for it among dozens of combinations.