How to capture the attention of the younger market? By generating a unique experience that captures all their senses using technology. Within our think outside the box philosophy, we collaborate with Inbursa aquarium to offer an interesting proposal focused on the youngest market: children. A totally different experience to the client than what we have seen before, using the term interactive experiences in its maximum expression.
Within the experience we designed for Acuario Inbursa, we worked on 3 different applications that together make up a whole journey for the customer. The first one we made was an app for multi-touch screen in which we showed the children interesting data about the sea, such as its depth, among other relevant data. To optimize resources, we designed the screen as a double view, so while it was being used on one side, another person could be interacting with it from behind at the same time.
The second application we made under the same multi-touch screen format included 4 different types of marine animals: dolphin, turtle, octopus and shark. By selecting one of these animals, the person enlarged the screen and visualized the animal with a 2D animation and its organs elsewhere, assimilating the classic board game "Operando". The user interacted with the touch screen and moved the organs to the corresponding part of the animal. When doing so, a screen with interesting information about the animal's organ was displayed.